Why Do Cameron, Clegg And Orpheus Need A Virtual Assistant?
Stop looking back and plan for the future ...
Posted on: 18/09/2014 By: Jacqui Frost
What can you as a business owner learn from the Scottish Vote today? How does it compare with the story of Orpheus? And what can business owners learn about virtual assistants from these situations?
The moral of the story of Orpheus and the Underworld is not to look back, but to look forward to the future. Orpheus' wife had died.
He brokered a deal with Hades and Persephone that allowed his wife to follow him out on the condition that he walked first and she followed him and he did not look back until they had reached the upper world. Unfortunately when he reached the upper world, he turned to look and check she was behind him. He then had to watch as she died forever.
"If only he had looked forward and planned for the future rather than worrying about what had happened in the past!"
David Cameron and Nick Clegg might find themselves doing the same. They have focussed their efforts in the last few weeks on convincing the Scottish voters that they need to stay within the union.
Today they have to leave it to the Scottish voters to decide. They are left like Orpheus, hoping Scotland follows them back to Westminster, worried that they might decide that power should stay at The Scottish Parliament Building in Holyrood. Whichever way the vote goes today the Government will be forced to focus and consider Scotland and its issues in the future.
For a business owner you can't look back either. It won't bring you customers in the 'here and now', or even in the future. It's like hoping that your customers will remember who you are, what the benefits of working with you are and remembering to call you when they need you.
"It's not their job to remember to call you rather than your competitor!"
So for most businesses today, keeping in touch with your customers is crucial – not just to get return business but to encourage them to tell their friends about you. It's important that you don't just do it when you need their business, not just selling to them – you should also make yourself useful to them.
One of the biggest problems that Cameron and Clegg face today is that many of the Scottish voters feel that they are only interested in Scotland's issues now, when in the past they have had little regard for them. I might be cynical but Orpheus' wife might also have thought he only knew what he had, once she had gone!
The biggest problem for business owners when it comes to regularly keeping in touch with clients is lack of time. For many businesses, email marketing doesn't have the impact you hope for, but a direct mail piece - a letter in the post - can have a massive impact. One of our clients is guaranteed to pick up orders worth around £1,000 to £5,000 within a week of his mailshot, which more than covers the cost of the mailshot. With a regular plan for mailing it brings him a regular flow of business.
"His biggest problem is the time it takes to design the mailshot, organise his database to decide who to mail to next and then actually printing and posting it!"
That's where a virtual assistant comes in. They can put together a plan for you, design the mailing, organise the printing, do the mail merge and then put them in the post for you.
If you want look forward to enjoying a future filled with your favourite customers coming back again and again, then talk to us about our Virtual Assistants on 01604 529170 and, of course, if your mailshot gets the phone ringing off the hook then you should consider our call handling services too!
Until next time ...