Three Ways Your Business Is Like 'Home Alone'
I'm sure you've seen the movie, but just in case ...
In Home Alone, Kevin's family go away for Christmas. Kevin is left behind via an improbable series of coincidences. Harry and Marv, 'The Wet Bandits' are in town. They know which families are away; they're planning to steal Christmas and everything else ...
When the thieves finally arrive, Kevin deals with them with homemade traps and so much Christmas cheer that we wonder if he grew up to be the villain in the Saw movies.
While this is going on, Kevin's family realises he is missing. Eventually. The mother scrambles to get back to her son and ends up sitting in a van with John Candy.
Kevin wishes for his family back just as they actually arrive so everyone can learn the true value of family, or the true meaning of Christmas, or the unlikely results of negligent parenting ... or something.
"Anyway, the point is that your business is like a small child!"
It needs to be constantly looked after, nurtured and loved, made and moulded. We hope you find the idea of leaving a young child home alone horrifying, so why would you do that with your business? Unlike Kevin, a business can't defend itself.
And Harry and Marv, 'The Wet Bandits', are your competitors; they're waiting for you take a break so they can steal your business. Unlike their movie metaphor counterparts, your competitors are very competent and quite ruthless.
But, you work hard. You deserve some mulled wine in front of the fire, a cheeky mince pie with the Queen's speech, to argue with your family over who gets the last sausage wrapped in bacon.
"So what can you do?"
Well, it's obvious, isn't it? You need a few slapstick booby traps. Cover the floor in marbles and toy cars, make the door handle to your business red hot so that it burns anybody who tries to get in and get that old iron out from under the stairs then whack your competitors in their face with it. Actually, no ... don't do that.
Let's not forget Kevin's mother. You don't want to spend what should be your holiday stressing about your unattended business. Listening to voicemails and replying to emails during Christmas specials, games of cards and mouthfuls of turkey. Or even scrambling back to the office in a van with the Polka King of the Midwest. What if you don't answer the phone when a big money customer calls?
For your business, the 'Home Alone solution' is impractical, ineffective and probably illegal. It also isn't enough to protect against competitors; you've got to plan ahead.
Capturing those leads can be critical to getting a head start on 2017. December can be a time to relax, but for your business, December is also a time to refocus, gear up and be ready for success next year.
"You should take a Christmas break. You deserve it. What Kevin (and your business) needs is a babysitter!"
On an unrelated issue, did you know, we offer The Office Genie's services on short-term and ad hoc basis? Give us a call on 01604 529 170 or ask us to contact you and ensure your business isn't 'Home Alone' this Christmas.
Until next time ...
THE OFFICE GENIE
I had a successful 20-year career as an office manager and personal assistant; however, my job was no longer focused on the customers and became all about the numbers. My customer-focused background began when I was 12 in my father's independent carpet showroom. I had a spell with Marks & Spencer before I moved into office-based jobs. I have worked as a training administrator, a PA and PA/office manager in a variety of industries from manufacturing to the IT education sector.
Meanwhile, my husband Ian, a successful Northampton based Master Decorator and owner of Rainbow Frost, was losing out on work due to missed phone calls. When he was busy, callers were getting his voicemail but weren't leaving messages. I knew how to fix that problem!
I quit my job and took on Ian as the first client of The Office Genie in November 2005. Word quickly spread with the second client coming on board just one week later. The majority of our clients since have come to us through word of mouth recommendations and networking referrals. Over the years, I have become well connected in Northampton and Milton Keynes.
Outside of work I enjoy swimming, roller skating, the theatre and my cats and dogs!