With the average Brit spending more than 50% of their day online, it’s no wonder that websites are such critical tools in the marketing mix of any company ...
We think it's really important to have your mission statement clearly displayed on your website!
More than that though, 83% of consumers are said to visit a company’s website before making a purchase decision, so ensuring your website has the three key components it needs to create the ultimate online experience is now more crucial than ever.
"It wasn’t until recently that I realised our website was in need of a bit of TLC!"
A client of ours had referred a friend to us, but after looking at our website, the prospect felt unsure of what we do and what we stand for. Luckily for us, that prospect trusted the referee and still chose to meet with us, but at that meeting we were given some valuable feedback for our website, specifically about how it was viewed by prospects.
This, of course, got me thinking about all of the prospects we may have lost due to having a poor website, so I decided to delve a little deeper and read up on the aspects of a great website.
Here’s what I discovered:
Firstly, the appearance of your website needs to be in keeping with your brand. Not only does it need to show your logo but it also needs to scream your business goals and morals through and through. A great test for this is to see if your website is recognisable without your business logo on it.
Secondly, websites need to be aesthetically pleasing – not too much blurb but a whole lot of information! Get creative and think of innovative ways to display what you do that will catch your audience’s eye and keep them on the site longer. Use imagery – both stock and natural - to bring your website to life and give it personality.
Think of your website as an extension of your sales team – an untidy, unappealing salesperson isn’t someone you’d want representing your business, just as you wouldn’t want an untidy, unremarkable website to be representing your business!
Making your website accessible to as many people as possible will increase the amount of traffic to your site and once you’ve revamped your site and got it looking great – you’re going to want people to see it!
With more than 80% of people now using smartphones and tablets to visit a website, it’s key that your website is both desktop and mobile friendly – meaning it’s easy to navigate and looks just as great on any device.
The most key ingredient of all, of course, is that people are easily able to use your website. The navigation system needs to be easily seen and understood. All links should be working and loading times should be as short as possible.
In today’s instantaneous world people won’t wait around for long before becoming impatient and clicking off the site. Sub links can also be helpful if they are carefully placed on the relevant pages and, of course, make the important information as visible as possible – things like phone numbers or email addresses shouldn’t be hard to find!
Of course, there are lots more important things that need to be done to make a user’s online experience memorable, but these three components are a great place to start.
"We’re still working on our website!"
It’s not something you can just do once and leave, it needs constantly updating and refreshing but we’d really love it if you could take a look at www.theofficegenie.co.uk and let us know what you think.
Until next time ...
If you ever need a great website designer, I have a couple I can put you in touch with, so please just give me a shout as they they come highly recommended!
I recently graduated from Leeds Beckett University with a degree in Sports Marketing. Throughout my studies, I worked as a part-time waitress at Pizza Hut before graduating and starting my role as Marketing Genie here at The Office Genie.
Entering and adapting to the full-time working world has allowed me to learn so much, overcome all sorts of new challenges and do things I never thought I could do. Working in marketing ensures there is never a dull day as one minute I might be organising an event and the next I could be out networking with potential clients.
Outside of work my main passion is football. I have played since the age of 11 and am currently a goalkeeper for a local team. I also love spending time with my friends and family, going on holiday and seeing theatre shows and concerts.
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