Jacqui Frost

Telephone Answering: Some Like It Hot

The double life of the new business owner ...

Posted on: 13/03/2014   By: Jacqui Frost

Do you know the movie ''Some Like It Hot''? What do you remember it for? Marilyn Monroe or Tony Curtis and Jack Lemmon in drag? It's a movie that has a lot in common with small business owners and obvious synergy with telephone answering ...

'Some Like It Hot' starring Marilyn Munroe, Tony Curtis and Jack Lemmon is probably one of the best movies ever and has a lot of synergy with telephone answering

'Some Like It Hot' starring Marilyn Munroe, Tony Curtis and Jack Lemmon is probably one of the best movies ever and has a lot of synergy with telephone answering

A lot of small business owners find themselves in a similar boat to Joe and Jerry (played by Tony Curtis and Jack Lemmon). Something happens that just isn't right. There is usually something that tips them over the edge and they want to get out.

So the small business owner leaves his full time job and starts his business. Just like Joe and Jerry who up sticks and leave town - running from the gangster.

"As a new business owner, life is not as easy as you thought it was going to be when you first had the idea, is it?"

And, just like Joe and Jerry, you have to lead a double life. In those very early days, you have to do everything yourself: Telephone answering, book-keeping, sales, delivery, etc. You find yourself run so busy doing everything that actually, life becomes very complicated when the deal of your dreams comes through the door.

It's just like Joe trying to woo Sugar without revealing that he is actually her band mate Josephine! Not to mention poor Jerry who is being wooed as Daphne by the millionaire Osgood Fielding the Third! So what do you do when you need to woo the bigger clients without letting them know that they are perhaps only your third client ever, or that you are a sole trader?

You use a telephone answering service, of course! Now, you would expect me to say that wouldn't you, but it is one way to enhance your disguise. Just like Joe and Jerry joined an all-girl band as part of their disguise, using someone else to answer your phones helps you in two ways:

  1. It enables you to appear bigger than you actually are, with a team supporting you. This instils confidence in you, as you no longer appear small, or new, where there might be the concern that you might not be around for long. Appearing to have a team makes you seem established and secure. This will help you to secure more contracts.

  2. It sets up your relationship with your clients in the right way. When you are small and picking up the phone yourself, your clients are always able to reach you straight away and they come to expect that. As you get bigger it is more and more difficult for you to be readily available to them! By using a telephone answering service you train them from the very beginning that you are not there at their beck and call.

They say you should fake it until you make it, using a service like ours will allow you as a small business owner to do that! You may even find that as you get bigger and have a larger team you still need a telephone answering service as you have more people making and taking calls which means there is a greater number of calls that you might potentially miss!

"One of our clients missed as many as 70 calls in 3 days for their 20 strong team and now relies heavily on us to pick up the overflow for them!"

So if you are worried about missing the call which brings in the deal you've been waiting for, call us on 01604 529170 and we can talk about how our telephone answering service can help you fake it until you make it.

Until next time ...



Don't forget to checkout our full range of telephone answering services at our website!

More about Jacqui Frost ...


I had a successful 20-year career as an office manager and personal assistant; however, my job was no longer focused on the customers and became all about the numbers. My customer-focused background began when I was 12 in my father's independent carpet showroom. I had a spell with Marks & Spencer before I moved into office-based jobs. I have worked as a training administrator, a PA and PA/office manager in a variety of industries from manufacturing to the IT education sector.

Meanwhile, my husband Ian, a successful Northampton based Master Decorator and owner of Rainbow Frost, was losing out on work due to missed phone calls. When he was busy, callers were getting his voicemail but weren't leaving messages. I knew how to fix that problem!

I quit my job and took on Ian as the first client of The Office Genie in November 2005. Word quickly spread with the second client coming on board just one week later. The majority of our clients since have come to us through word of mouth recommendations and networking referrals. Over the years, I have become well connected in Northampton and Milton Keynes.

Outside of work I enjoy swimming, roller skating, the theatre and my cats and dogs!


+44 (0) 1604 529170



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