Pokemon Go: Do You Wanna Catch 'Em All?

The power of childhood ...


For as long as I can remember, we've had the option to delve into online worlds and live a virtual life that we can only dream of. That was until recently, when the craze that is Pokémon Go arrived on our smart phones and allowed that dream to become a reality of sorts ...

Pokemon was a part of many millennial's childhood!

Pokemon was a part of many millennial's childhood!

Pokémon Go is Niantic's last ditch attempted at turning a profit and from the buzz it's created, I'm pretty sure that it's done just that! After its US release on July 6th, the UK waited patiently to get their hands on it.

"Now that they have, it's sent the whole country into an uproar!"

Everyone's running around trying to catch themselves a 'Wartortle' or 'Clefairy' and, whilst I don't agree that people should be stopping traffic in order to 'catch em all', I do think that the overall aim of the app is utterly fantastic.

Niantic are getting everyone moving and travelling. More and more people, both young and old, are spending their days outside rather than stuck in front of a computer screen.

Whilst parents are often reluctant to let their children play either online or app based games, Pokémon Go gets them moving and participating in some sort of exercise, making it a hit all round!

Pokémon made its mark in 1996 and was an instant success with the younger market. From games on the Gameboy Colour to its TV series and movie, not to mention the obsession there was with the Pokémon card game; I even remember it got banned at my school!

Pokémon was a part of many millennial's childhood and Niantic have been smart to make their move back into the market now. Surprisingly, the game has become more popular with those in their mid to late 20s as they are transported back to their childhood and reunited with Ash Ketchum and the other Pokémon trainers.

For me, this move really reinforced the importance of using 'childhood' within our marketing and business practices. But why do so many people use stories within their marketing?

Well, it's because stories are a childhood comfort that we know and trust, so hearing a business sales pitch presented as a story immediately grabs our attention and makes us curious as to what the end result will be.

Little things like bringing ice lollies into the office (something which we do a lot) to cool your team down on a hot, sunny day makes them happy, not because they get to eat an ice lolly, but because it reminds them of spending days in the park, basking in sunshine and playing on the climbing frame when they were much younger.

"The truth is, we all like to remember
our childhood!"

For the most part, our childhood brings back carefree, happy memories of a much simpler time! Whether it's for you staff, clients or prospects, think about how you can integrate a little childish laughter and fun into your business – it's guaranteed to get everyone in a good mood!

What are you waiting for? Get out there and 'catch em all'. Your customers I mean, of course!

Until next time ...



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