What's the first thing you think of when I mention Bugs Bunny? For me, it's the classic image of the grey rabbit - actually I think he's officially a hare - chomping on a carrot with his laid back attitude and casual saying "what's up doc?"
It's the ultimate catchphrase isn't it?
Most cartoon characters are instantly pictured when their names are mentioned. This is due to the power of the caricature of the artists and clever use of catchphrases. In business you have to make yourself stand out from your competitors. The aim is to make sure that when someone needs what you do they know you are the 'go to' person.
Part of that comes from keeping yourself top of mind, regularly keeping in touch with your target market and making sure that wherever they are likely to be looking for your product and service they will find you there.
But a significant part of it is making sure that you are different. It is no good blending into the pack and being the same as all the others because then you might easily be confused with someone else who then gets the business.
So once you have found your niche and designed a brand that makes you stand out, your next job is to make sure that everything about your service is congruent with that.
One of our clients supplies high quality, made to measure, window coverings. He needs to make sure his overall service matches the quality of the product. His biggest problem is that most of his business comes from telephone enquiries and he doesn't like using the telephone so can come across quite brusque. He uses our service as he knows that he is more likely to secure the business if the Genies have answered the call than if he had answered it.
What does your business do? How do you stand above the competition? Is it by being more personal and friendly to your clients? If it is, do you rely on an answerphone? It can be very cold and clinical and therefore incongruent with your whole ethos. Are you promoting your rapid response times, yet your clients always reach an engaged tone?
Whether you want to be known as personal and friendly, professional and efficient or high quality, using an answering service can help you achieve that. If your competitors are relying on a single phone line that is constantly engaged or going to voicemail then having your phone answered by a human will make you stand out of the crowd and will help you secure the business.
If you have a theme you are promoting then we can build your catchphrase into our interactions for you. We can do this consistently because we are dedicated call handlers. We know that you will be very busy, often distracted and despite your best intentions you can forget to do it, only remembering when you put the phone down and then the chance has gone.
So for a call handling service that will help you stand head and shoulders above your competitors, call us on +44 (0)1604 529170 or click here to ping over an email because Bugs' catchphrase is ingrained in the psyche of millions around the world ... why can't yours be too?