What's the first thing you think of when I mention Bugs Bunny? For me, it's the classic image of the grey rabbit - actually I think he's officially a hare - chomping on a carrot with his laid back attitude and casual saying "what's up doc?"
It's the ultimate catchphrase isn't it?
Most cartoon characters are instantly pictured when their names are mentioned. This is due to the power of the caricature of the artists and clever use of catchphrases. In business you have to make yourself stand out from your competitors. The aim is to make sure that when someone needs what you do they know you are the 'go to' person.
Part of that comes from keeping yourself top of mind, regularly keeping in touch with your target market and making sure that wherever they are likely to be looking for your product and service they will find you there.
But a significant part of it is making sure that you are different. It is no good blending into the pack and being the same as all the others because then you might easily be confused with someone else who then gets the business.
So once you have found your niche and designed a brand that makes you stand out, your next job is to make sure that everything about your service is congruent with that.
One of our clients supplies high quality, made to measure, window coverings. He needs to make sure his overall service matches the quality of the product. His biggest problem is that most of his business comes from telephone enquiries and he doesn't like using the telephone so can come across quite brusque. He uses our service as he knows that he is more likely to secure the business if the Genies have answered the call than if he had answered it.
What does your business do? How do you stand above the competition? Is it by being more personal and friendly to your clients? If it is, do you rely on an answerphone? It can be very cold and clinical and therefore incongruent with your whole ethos. Are you promoting your rapid response times, yet your clients always reach an engaged tone?
Whether you want to be known as personal and friendly, professional and efficient or high quality, using an answering service can help you achieve that. If your competitors are relying on a single phone line that is constantly engaged or going to voicemail then having your phone answered by a human will make you stand out of the crowd and will help you secure the business.
If you have a theme you are promoting then we can build your catchphrase into our interactions for you. We can do this consistently because we are dedicated call handlers. We know that you will be very busy, often distracted and despite your best intentions you can forget to do it, only remembering when you put the phone down and then the chance has gone.
So for a call handling service that will help you stand head and shoulders above your competitors, call us on +44 (0)1604 529170 or click here to ping over an email because Bugs' catchphrase is ingrained in the psyche of millions around the world ... why can't yours be too?
I had a successful 20-year career as an office manager and personal assistant; however, my job was no longer focused on the customers and became all about the numbers. My customer-focused background began when I was 12 in my father's independent carpet showroom. I had a spell with Marks & Spencer before I moved into office-based jobs. I have worked as a training administrator, a PA and PA/office manager in a variety of industries from manufacturing to the IT education sector.
Meanwhile, my husband Ian, a successful Northampton based Master Decorator and owner of Rainbow Frost, was losing out on work due to missed phone calls. When he was busy, callers were getting his voicemail but weren't leaving messages. I knew how to fix that problem!
I quit my job and took on Ian as the first client of The Office Genie in November 2005. Word quickly spread with the second client coming on board just one week later. The majority of our clients since have come to us through word of mouth recommendations and networking referrals. Over the years, I have become well connected in Northampton and Milton Keynes.
Outside of work I enjoy swimming, roller skating, the theatre and my cats and dogs!
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