Jacqui Frost

Bobbing For Apples Vs Awards Ceremonies

Step into the limelight Mrs Frost ...

Posted on: 03/10/2013   By: Jacqui Frost

Have you ever entered a competition where you didn't feel that you had a chance? It feels a bit like you are apple bobbing and relying on your Polygrip being strong enough to hold your dentures in place. You sort of resign yourself to the fact that it's a pointless exercise ...

Bobbing for Apples can make you feel very uncomfortable and being nominated for two awards at the National Entrepreneur's Convention made me feel the same way!

Bobbing for Apples can make you feel very uncomfortable and being nominated for two awards at the National Entrepreneur's Convention made me feel the same way!

I felt the same when I entered the National Entrepreneur Convention Awards last month. I was forced into it by our Marketing Genie Jenny and my husband Ian although 'forced' might be a little strong; I was certainly pushed firmly into it! Just like the rules of apple bobbing my hands were tied behind my back and my head pushed into the barrel!

I had never put myself forward for anything before. Mostly because I am not the sort of person who likes to be the limelight, but also because I can usually find enough justifications as to why I wouldn't win so why bother entering in the first place? Yes, a bit like apple bobbing, although once I got my head down, I got my teeth into it.

The first category we entered was for overcoming obstacles in the last year and you can read the stories here and here. We were also finalists in the Best Business Enabler category - making the top 6, beating entrants from all over the country. I was stunned how close we came to winning - it felt a bit like leaving your teeth marks in an apple!

We chose to enter these two categories rather than the National Entrepreneur of the Year award for a number of reasons. One was the fact that the categories we entered were more about the business than about me which I felt more comfortable with. The other was that I suspected the competition would be much stiffer in the Entrepreneur of the Year award! It's a bit like trying for a smaller apple because it will be lighter and easier to lift out with a small bite than the largest apple in the barrel.

I am thrilled with how close we came to winning though. I never expected to be picked out of so many entries by the Judges. It is testament to the efforts of my entire team who have worked so hard!

And if it wasn't enough to be shortlisted, the great news doesn't stop there! They used to say that if young girls put their apple under their pillow they would dream of their future lover. In the business world that would be new customers and since the awards ceremony last weekend when we were announced as finalists, we have received lots of new enquiries for our services!

So the next time its suggested we enter an award I think I might be more amenable. If you'd like to work with an (almost) award winning company for your call handling, event planning and virtual PA needs then do call me on +44 (0) 1604 529170 or click here to ping over an email and I'll get right back to you.

Why not drop us a line to tell us what awards have you entered and how you found the whole process?

Until next time ...


More about Jacqui Frost ...


I had a successful 20-year career as an office manager and personal assistant; however, my job was no longer focused on the customers and became all about the numbers. My customer-focused background began when I was 12 in my father's independent carpet showroom. I had a spell with Marks & Spencer before I moved into office-based jobs. I have worked as a training administrator, a PA and PA/office manager in a variety of industries from manufacturing to the IT education sector.

Meanwhile, my husband Ian, a successful Northampton based Master Decorator and owner of Rainbow Frost, was losing out on work due to missed phone calls. When he was busy, callers were getting his voicemail but weren't leaving messages. I knew how to fix that problem!

I quit my job and took on Ian as the first client of The Office Genie in November 2005. Word quickly spread with the second client coming on board just one week later. The majority of our clients since have come to us through word of mouth recommendations and networking referrals. Over the years, I have become well connected in Northampton and Milton Keynes.

Outside of work I enjoy swimming, roller skating, the theatre and my cats and dogs!


+44 (0) 1604 529170



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