Understanding Customers: Part Two

Beliefs and misconceptions ...

This is part two of a series to help you understand your customers better. If you haven't already, you should read part one because it covers the biggest misconception about behaviour ...

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Call Handling: Frequently Asked Questions

Answers to common questions ...

There is more that unites us than that which divides us, as they say. If you've worked in retail, you know this because nearly every time a barcode doesn't scan the customer will make a joke ...

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Why Liking Bad News Could Be Bad For Your Business

2016 was awful, wasn't it?

Whatever our personal feelings about the various events that made up 2016, it seems that, on balance, this year was a bit rubbish, doesn't it?

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Understanding Customers: Part One

A brain of two halves ...

I'm a customer quite a lot and I find trying to understand my own behaviour is like running in a circle; I might get some exercise, but I'll end up right back where I started ...

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Call Handling For Professional Service Firms

Handle calls without compromising service ...

I'm often asked if there's a type of business which can benefit most from a call handling service? The short answer is 'no'; the potential value is more to do with your current phone status ...

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Three Ways Your Business Is Like 'Home Alone'

I'm sure you've seen the movie, but just in case ...

In Home Alone, Kevin's family go away for Christmas. Kevin is left behind via an improbable series of coincidences. The Wet Bandits are in town and they know which families are away ...

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Business, Evolution And You

The art of keeping up ...

Business, markets and economics are tricky. They're art more than science. And, as anybody who has tried to make a stupid clay pot that just wouldn't stop falling over, knows; art is hard ...

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Want To Know Which Christmas Ad Is The Best?

And why we care ...

In my email yesterday, I said I would tell you which Christmas ad was the best. A lot of people would make you wait until the end, but I'm not going to because I'm honest, open and caring ...

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Birthdays Are The Milestones Of Your Business Success

Also there are presents ...

The Office Genie is celebrating 11 years as a successful business. The sad truth is that the majority of companies simply don't survive that long. 95% don't trade longer than five years ...

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The Explosive Spark That Started Your Business

It's (almost) Bonfire Night ...

This Saturday night there will be sparks flying everywhere! Colourful bolts of fire launching into the sky, creating beautiful imagery that leaves us standing there with our mouths wide open ...

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Five Things Your Business Fears: A Survival Guide

Most horror movie characters do not survive ...

Horror movies usually have 'rules' that affect a character's chances of survival. Business is a bit like a horror movie because 95% of businesses do not survive more than five years ...

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Increasing Your Pricing: If, When And How

It's a difficult decision ...

Increasing pricing can be necessary in certain economical regards or it can be effective at improving profitability. Whatever the reason, it's a difficult decision that can be a huge risk ...

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The Customer Buying Decision Process

Five steps to business success ...

Getting potential customers to choose to purchase from your business isn't easy. You also need them to keep making that same buying decision, which is even harder ...

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Knowing Your Market: The Biggest Business Blunders

You could turn your industry upside down ...

Borders was once a single store based in Michigan that grew quickly and expanded across the world. It was the most successful bookstore for years, until it failed to adapt to the digital age ...

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The Benefits Of Using A Telephone Call Handling Service

More time, less stress, happy customers ...

Telephone call handling may not be the most exciting or glamorous topic, but it is still a worthwhile conversation. While we're all business people, we're customers too ...

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